The Marketing and Digital Strategy Executive is responsible for driving brand growth by developing and executing strategic online marketing campaigns. This role involves identifying key marketing opportunities, creating digital strategies to increase brand visibility, and optimizing online presence across platforms. The executive will analyze market trends, perform data-driven decision-making, and manage content and digital advertising strategies. Collaboration with cross-functional teams to ensure alignment with business goals and maximizing ROI is crucial. The ideal candidate will have experience in digital marketing, SEO, social media, and content development, with strong communication and leadership skills to manage campaigns effectively.
Job Details
Experience Required: Minimum 2+ years
Job Type: Permanent (Work from Home)
Working Days: 5 days a week
Salary: Based on skills and experience
Education Qualification: BCA, MCA, MSCIT, BSC IT, BE(IT), ME(IT), IT-related Diploma, or equivalent
Benefits
- Work from home
Job type
- Permanent
Education
- Preferred Qualifications:
- Bachelor’s Degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
- Master’s Degree (optional) in Marketing, Business Administration (MBA), or a similar discipline for advanced expertise.
- Certifications in digital marketing, search engine optimization (SEO), search engine marketing (SEM), Google Analytics, or other relevant areas will be a plus.
- Proficiency in Digital Marketing Tools such as Google Ads, SEMrush, Hootsuite, HubSpot, and similar platforms.
- Familiarity with web development basics, HTML, CSS, and CMS (Content Management Systems) can be an advantage.
Role
As a Marketing and Digital Strategy Executive, you will be responsible for developing, implementing, and optimizing marketing strategies to enhance brand visibility, drive customer acquisition, and increase revenue. You will oversee all aspects of online marketing efforts, ensuring that digital campaigns are aligned with company goals and deliver measurable results. Your role will involve collaborating with cross-functional teams, managing digital channels, and identifying opportunities to improve brand performance in the digital space.
Responsibilities
- Strategic Planning: Develop comprehensive digital marketing strategies aligned with business objectives to achieve growth and brand awareness.
- Campaign Management: Create, execute, and optimize digital marketing campaigns across multiple channels, including social media, search engines, email marketing, and display ads.
- Analytics & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) like ROI, CTR, conversion rates, and traffic to continually improve campaign performance.
- Market Research: Conduct competitor analysis, track industry trends, and identify new opportunities for digital marketing campaigns.
- Content Creation & Optimization: Work with the content team to develop engaging and relevant content for different digital platforms.
- Social Media & SEO: Manage social media accounts, optimize websites for search engines (SEO), and handle paid search campaigns (PPC) to drive traffic and leads.
- Budget Management: Allocate budgets effectively across campaigns, monitor spending, and ensure cost-efficiency.
- Collaboration: Work closely with designers, product teams, and other marketing stakeholders to ensure brand consistency across all digital touchpoints.
- Customer Engagement: Build and manage digital customer engagement strategies to foster long-term relationships and enhance customer loyalty.